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The European Trustworthy AI Association is a non-profit organization established by industrial leaders, building on the legacy of the Confiance.ai programme. It is on a mission to empower the industry with state of the art, open-source methodology and tools, enabling the engineering of AI-based systems that can be trusted and comply with regulations.  The association aims to be a driving force behind an ambitious European strategy for industrial and responsible AI. Its ambition is to propel Europe to the forefront of innovation in trustworthy AI, by making its methodologies and tools an international benchmark and thus, supporting the broader adoption of responsible AI in industy.  In line with its mission, the association builds a European ecosystem of key players and initiatives in trustworthy AI – including large companies, SMEs, start-ups, research laboratories, educational institutions, regulatory and certification bodies – and invites all these stakeholders to participate in its action.